Peroni Nastro Azzurro presents Piccola, the new 8.5-ounce bottle
With a different, elegant and delicate package Peroni Nastro Azzurro the premium Italian beer from the portfolio of Molson Coors International (MCI) presents us the Piccola. In its 173 years of existence, it is the first time that Peroni has made an innovation in its bottle with the launch of the 8.5 ounce Piccola, which in Italian means small.
The new bottle presents a design of good taste, with a different format to other beer brands. It has an elongated neck and the green glass, green has a contemporary style relief label that was made with a hand-blown glass process.
Made with the same original Peroni recipe, the Piccola is an authentic pale lager beer pale that is light and refreshing on the palate. Created with delicacy and with the best ingredients of barley and Italian corn, It is strong, but not heavy, pleasantly bitter and refreshing, with a finish of citrus, bread, herbs and floral. Ideal to accompany mixed hors d’oeuvres, fried seafood, vinegar-based dishes and white sauce pasta.
“Peroni is synonymous with celebration, fashion, optimism and passion for lifetime. More than a beer, Peroni is a way of life, and that’s what we want to transmit. With the new bottle of the Piccola we maintain quality, attention to detail and offer our customers a superior taste with the unmistakable style of Peroni Nastro Azzurro. On the island there is a market for this type of beer, we bring it to celebrate with the unbeatable Italian style, “said Eric Freytes, marketing manager of Molson Coors International.
Created for those special nights where style, taste and enjoyment are paramount, Piccola offers the perfect container to stand out in a crowd or as the perfect accompaniment to the appetizer.
Available in its package of six 8.5-ounce bottles in restaurants, pubs and supermarkets throughout the island.
Peroni Nastro Azzurro, which means blue ribbon, is the most sold in the Italian domestic market and is a brand produced in Rome by Birra Peroni brewery, firm founded in 1846. For more information about Peroni Piccola visit www.peroniitaly.com.
